Privacy Notice


Peters Research Ltd understands that your privacy is important to you and that you care about how your personal data is used. We will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 


the term ‘PRL’ shall be taken to mean:          Peters Research Ltd

2. Information About Us

Peters Research Ltd (PRL) is registered in England under company number 3435465.

Registered address: Bridge House, Station Approach, Great Missenden, Bucks, HP16 9AZ, UK.

3. What Does This Policy Cover?

This Privacy Policy explains how, when, and why PRL collect your personal data. Our website ( may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. How do we collect information about you?

We collect and retain information about you when you:

  • Enquire about or purchase our software or other products either via email, phone, at industry conferences and events or via our website.
  • Make a request to download or unlock our software.
  • Enquire or register for a training seminar either via email, phone, or our website.

6. What Data Do You Collect?

We may collect and hold some or all of the personal data set out in the table, using the methods also set out in the table. Please also see Part 13 for more information about our use of Cookies.

Data Collected
Identity Information: including your title and  name
Contact information: including your email, address, and phone number.
Business information: including business name, address, EU VAT registration number (where applicable).

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do What Data We Use Our Lawful Basis
Allow you to download and unlock our software. Identity, Contact, Business. Contract.
Send you invoices. Identity, Contact, Business Contract.
Send notifications of software updates. Identity, Contact, Business. Contract.
Provide technical support. Identity, Contact, Business. Contract.
Advise you of the latest software updates, releases, and new feature Identity, Contact, Business. Legitimate Interest.
Inform you about our training programme Identity, Contact, Business. Legitimate Interest.
Maintain our customer database Identity, Contact, Business. Consent.

We will only use your personal data for the purpose(s) for which it was originally collected. We will not share your information with third parties.

8. How Long Will You Keep My Personal Data?

We will retain your data for as long as we offer services and products related to elevator traffic analysis, simulation, and dispatching.

9. How and Where Do You Store or Transfer My Personal Data?

We will only store your personal data within the UK. This means that it will be fully protected under the Data Protection Legislation.

The security of your personal data is important to us, and to protect your data, we take a number of measures, including the following:

  • limiting access to your personal data to those employees with a legitimate need to know and ensuring that they are subject to duties of confidentiality.
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;

10. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11. Can I Withhold Information?

You may access certain areas of our website without providing any personal data at all. However, to use all features and functions available you may be required to submit or allow for the collection of certain data.

12. How Can I Access My Personal Data?

If you want to know what personal data we hold about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 14.

We will respond to your subject access request within one month of receiving it.

13. Cookies

Cookies are small text files that are placed on your computer or device when you visit our website. We use cookies to facilitate and improve your experience of our website and to provide and improve our products and services.

Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to accept those Cookies.

The table below details the cookies we use:

Name of Cookie Provider Purpose
tk_ai, tk_lr, tk_or, tk_r3d, tk_rl, tk_ro, tk_tc JetPack Plugin on WooCommerce Statistical – to improve user experience
Woocommerce_cart_hash WooCommerce Functional – to store items in shopping cart
woocommerce_items_in_cart WooCommerce Functional – to store items in shopping cart
Wp_woocommerce_session_* WooCommerce Functional – to store performed actions on the website.
KHcl0EuY7AKSMgfvHl7J5E7hPtK PayPal Functional – to support online store payment services
LANG PayPal Functional – to support online store payment services
cookie_check PayPal Functional – to support online store payment services
enforce_policy PayPal Functional – to support online store payment services
l7_az, ts, ts_c, x-pp-s PayPal Functional – to support online store payment services
akavpau_ppsd PayPal Functional – to support online store payment services

Further information about how to amend your cookie preferences can be found at or

14. What Are My Rights?

Under the Data Protection Legislation, you have the following rights.

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 16.
  2. The right to access the personal data we hold about you. Part 12 will tell you how to do this.
  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 16 to find out more.
  4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.
  5. The right to restrict (i.e. prevent) the processing of your personal data.
  6. The right to object to us using your personal data for a particular purpose or purposes.
  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 16.

It is important that your personal data is kept accurate and up to date. If any of the personal data we hold about you changes, please keep us informed.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. They can be contacted at:

Telephone number:

+44 (0) 303 123 1113

Postal Address:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, UK.

15. Changes to our privacy policy

We keep our privacy policy under regular review, and we will place any updates on this web page. This privacy policy was last updated on 25 November 2020.

16. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please fill in the form at the bottom of the screen or send an email us at:


Contact Us

Peters Research Limited, Bridge House, Station Approach, Great Missenden, HP16 9AZ, UK

+44 (0)1494 717821

Company No 3435465 registered in England